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Software & Creativity

Sebastian Carrasco

Machángara Nos Une

A campaign platform that makes the Machángara river visible again through storytelling, education, and citizen action, turning awareness into real participation.

Preview SiteWeb Design & Development
The Machángara Nos Une homepage on an iPad, headline Volver a ver es empezar a salvar
The Machángara Nos Une homepage on an iPhone, in the campaign's violet and lime

Problem

Create a movement

Machángara Nos Une needed a digital home that could do more than inform. As an environmental campaign for Quito's Machángara river, its message stayed fragmented across social media, which made it harder to connect the river's crisis with the emotions, stories, and actions the campaign wanted to inspire.

The Machángara river from above, turquoise water cutting through the canyon rock
The site's Quiénes Somos section: una red de ciudadanos y creativos decididos a que el Machángara nos vuelva a unir

Solution

Explore the river again

We designed a responsive website that works as both a campaign hub and a growing repository for the Machángara river. It brings together educational content, expert interviews, documentary material, and interactive calls to action, turning awareness into a more direct, participatory, and memorable experience.

A visitor standing on the boulders of the river, in the middle of the ravine's green

Key features

A living awareness platform

Every section of the site pushes in the same direction: from knowing the river to caring for it. Educational content explains what the Machángara is and what it carries, interviews bring in the people already working for it, and an interactive commitment invites every visitor to become a guardian of the river.

  • 01

    Educational campaign content

  • 02

    Interactive commitment CTA

  • 03

    Expert interviews repository

  • 04

    Documentary and social media integration

Brand graphic: a hand touching the water, ringed by the campaign's words, Agua, Comunidad, Vida, Futuro, Memoria, Identidad
The site's Impacto section: 1 de cada 3 quiteños vive junto a una quebrada, over the Pequeñas Acciones grid
The site's Entrevistas section, studio conversations with Jaime López and Mónica Aguilar
The site's Proyectos section, cards for Vecin@s del Machángara and Espíritu del Río
Campaign infographic tracing the water: it forms the Guayllabamba river, reaches Esmeraldas, and is released into the Pacific
Rain rings on a clear pool of the river, ringed by ferns
The campaign title card: Machángara Nos Une, Quito, Ecuador
Instagram post: Volver a ver es empezar a salvar, on the campaign's lime green
Instagram post: una red de ciudadanos, over the river and its slopes
Instagram post: Día de Rodaje, the campaign's camera over shots of the river

Software Toolkit

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Google Analytics
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Project colour palette
Project type specimen

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